Director - Hospital And Health System Communications

Duke Health | Durham, NC, United States

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Posted Date 8/11/2021
Description

Duke University Hospital is consistently rated as one of the best in the United States and is known around the world for its outstanding care and groundbreaking research. Duke University Hospital has 957 inpatient beds and offers comprehensive diagnostic and therapeutic facilities, including a regional emergency/trauma center; a major surgery suite containing 51 operating rooms; an endo-surgery center; an Ambulatory Surgery Center with nine operating rooms and an extensive diagnostic and interventional radiology area. In fiscal year 2018, Duke University Hospital admitted 42,916 patients and had 1,085,740 outpatient visits in fiscal year 2017.

U.S News & World Report named Duke University Hospital #1 in North Carolina and #1 in the Raleigh-Durham area in 2018-19.

Duke University Hospital is ranked in the top 20 nationally for seven adult specialties, including cardiology and heart surgery, nephrology, ophthalmology, orthopedics, pulmonology, rheumatology, and urology.

In addition to its hospitals, Duke Health has an extensive, geographically dispersed network of outpatient facilities that include primary care offices, urgent care centers, multi-specialty clinics and outpatient surgery centers.

Director of Hospital and Health System Communications

Supporting the President of Duke University Hospital (DUH) and SVP of Duke University Health System (DUHS), the Director of Hospital and Health System Communications provides leadership and direction to DUH and DUHS entities on strategic communications planning/implementation, brand communications, business continuity communications, employee engagement, community outreach and organizational change management.

As a member of the DUHS marketing and communications team reporting to the Asst. VP of Brand Communications, the successful candidate plays an important role in sharing our Duke Health story and bringing our values to life across multiple audiences, stakeholder groups, community partnerships and channels. Includes experience implementing creative virtual and in-person engagement activities (digital platforms, audio/visual production, mobile/text technologies, print collateral, sponsorships, and events-town halls, roadshows, conferences, service launches, community outreach activities and grand openings).

Key areas of accountability include executive messaging, internal, clinical operations and strategic communications, speaker preparation, change impact initiatives, employee engagement, stakeholder analysis, event planning, project management, social media, and brand communications.

Duties and Responsibilities

  • (30%) Develop executive and team member communications for DUH, including messaging and presentation content, events, multimedia channels and strategies that create a sense of pride, belonging and purpose for our more than 11,000 physicians, providers, and staff around our core value of Caring for Our Patients, Their Loved Ones and Each Other.
  • (25%) Plan, develop, manage, analyze and measure strategic communication plans that span the clinical enterprise of Duke Health, with a particular emphasis on DUH providers and staff.
  • (10%) Establish best practices and collaborate closely with DUH HR, administrative leaders, and communications colleagues at other hospital entities and in ambulatory care to ensure a consistent message and brand experience for our providers, patients and teams.
  • (10%) Provide coaching, career development, creative resources for a DUH-based team of communicators and lead other hospital and entity communicators through influence and collaboration in a dotted line org structure.
  • (10%) Plan, test, evaluate and operationalize new brand communications and engagement channels that improve the reach and effectiveness of our tactics.
  • (5%) Manage a learning agenda for hospital and health system communications functions and lead a test-and-learn collaborative approach to reaching diverse audiences and local organizational cultures with helpful and engaging content.
  • (5%) Provide timely and accurate analyses of budgets, project proposals and public relations trends impacting DUH and DUHS communications functions in order to assist senior health system leadership in performing their responsibilities.
  • (5%) Perform other related duties incidental to the work described herein.

Required Qualifications

Education:

Bachelor's degree in business administration, healthcare administration, marketing, communications or a related field is required. A Master’s degree or commensurate experience in health care or community-based organizations is preferred.

Experience:

Work requires six years of experience in writing, public relations, communications or a related discipline to include a minimum of two years of experience in the health care field. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Knowledge, Skills, and Abilities:

  • Exceptional writing ability and presentation skills
  • Analytical skills to manage organizational needs, solve complex problems, conduct research, come up with creative ideas and communication tactics, and conceptualize realistic and effective messaging goals.
  • Ability to work quickly and under pressure, including outside of ordinary business hours.
  • A proactive and innovative mindset for finding unique opportunities to communicate with key audiences, reinforce key messages, and address employee needs.
  • A hands-on ability to perform and manage diverse tasks.
  • Ability to collaborate effectively with a range of different roles and preferred work styles.
  • Ability to manage a large volume of work and competing priorities with resources from DUHS colleagues who have diverse talents and skills.
  • Ability to thrive in complex, matrixed organization that values caring, collaboration and intellectual rigor.
  • Effectively manages a department budget with significant resources.

Distinguishing Characteristics of this Level

  • Effective at improving the organization’s functional capability each year in ways that are measurable and support organizational goals.
  • Effectively leads and develops teams to achieve organizational goals.
  • Adept at identifying and cultivating resources and expertise within the Duke Health and Duke University environment.
  • Exemplifies servant leadership and demonstrates caring for all.
  • Patient-centric in approach to decision-making.
  • Advocates for Duke Health values and leads by example.
  • Regarded as a trusted expert, consultant and thought partner for administrative and clinical leaders.
  • Values learning, takes reasonable risks, and innovates professionally.
  • Advocates for best practices and standard work to achieve efficiency and value.
  • Works cross-functionally with Duke Health and Duke University marketing communications teams.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Category
Administration | Communications & Media | Healthcare & Public Health

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