The research analyst must possess a strong passion for email analytics and measurement. This individual will develop, deliver and optimize capabilities to conduct analytics that will allow continuous improvement and optimization of email communications. This includes measurement, segmentation, and audience analytics. This position will leverage a broad spectrum of marketing, media, and associated data to develop new reporting and analytical capabilities to support T I Studios email efforts / initiatives. This individual will also play a key role with email analytical strategy to enable T I Studios to drive efficiencies, effectiveness and capabilities. The individual must excel at working with partners, conducting analyses, preparing reports, and communicating insights as they will act as a key advocate for the data and analytics benefits that drive the organization. This position reports to the Vice President, T I Studios.
What you’ll do in your role.
Develop and implement methods and procedures to measure and report on communication effectiveness.
Drive optimization of campaigns through testing and prescriptive analytics.
Provide measurement, reporting, and analytics
Create holistic dashboards from different data sources for presentations to senior management.
Present analysis & strategies to senior management in verbal & written forms.
Conduct competitive analysis to inform offers & processes
Conduct data analyzes and mine data to find opportunities and insights
The experience you’ll bring.
Bachelor’s Degree – required (business, statistics or similar degree)
4-7 Years – Experience w/ business research intelligence tools
2-4 Years – Experience in advanced business analytics, which include testing, competitive analysis, surveys & market research.
2-4 Years – Marketing/Advertising experience
Microsoft Excel, PowerPoint, Analysis, Business Analysis, Reporting & Analysis – required