Senior Marketing And Communications Specialist (Frontline Communications)

Duke Health | Durham, NC, United States

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Posted Date 11/09/2022

Senior Marketing and Communications Specialist (Frontline Communications)


Job Code: 5278

Pay Target: E3

Supervisory Responsible: No

General Description of the Job Class

The Duke University Health System (DUHS) Senior Communications Specialist coordinates the implementation of internal communications supporting a diverse frontline workforce across DUHS’ hospitals, clinics, facilities and offices (onsite and remote). This role will focus on creating content and channels that elevate, celebrate, and honor the work that our teams accomplish every day, supporting a culture where everyone feels respected, heard, and that they belong.

Reporting to the Senior Director of Clinical Operations Communications, the senior communications specialist will contribute to enterprise-wide internal communications initiatives that educate, inform and inspire team members about our mission of advancing health together and our vision to deliver tomorrow’s healthcare today.

  • Communications samples and a work portfolio are required. Candidates will be asked to complete a written response exercise during the interview process.
  • Excellent oral, visual and social media skills with communications and project management experience.
  • Demonstrated ability to translate business strategies to written communications formats.
  • Skills and knowledge in leveraging both digital and traditional internal channels to create impactful communications that drive awareness and engagement.
  • Able to perform under tight deadlines and shifting priorities and can successfully navigate a complex, fast-paced organization.
  • Experience with culture transformation, employee engagement, HR benefits and change management communications.
  • Knowledge or experience in health care industry desired.
  • Knowledge of DEI cultural competency and communications practices.

**Second language proficiency preferred. **

Preferred Qualifications

Duties and Responsibilities of this Level

Participate in the planning and coordination of a diversified internal communications program to include developing and implementing promotional ideas and activities, coordinating staff assignments for maximum effectiveness, and fostering positive collaborations with organizational contacts.

Supervise, coordinate and execute system-wide internal communications partnering with DUHS team leaders, facility management, operations, HR stakeholders and entity communications teams.

Responsible for developing timely, relevant communications supporting team members’ contributions, career development and workplace operations.

Collaborate with visual storytellers, brand creatives and employee advocates across our organization to advance people and culture campaigns delivered through multiple channels that engage diverse audiences and different consumer preferences and learning styles.

Creates, edits, reviews and enhances internal communication materials including presentations, articles, talking points, video scripts and digital content for various audiences (Front Line Leaders and Individual Contributors).

Coordinate corporate communication strategy, planning and implementation.

Practice customer service approach to problem solving and communication support.

Provide communication support for special events and DUHS initiatives.

Monitor and evaluate communication effectiveness, investigate trends, and recommend and implement modifications to improve communications.

Represent assigned programs on behalf of the department and serve on various committees as needed.

Represent the department in various internal communications/marketing initiatives and seek opportunities to apply communications principles and tactics to support these initiatives.

Develop, edit and maintain assigned DUHS intranet pages.

Monitor DUHS social media sites and tools and maintain an interactive and informative flow of content highlighting team members’ accomplishments.

Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.

** Perform other related duties incidental to the work described herein. **

Preferred Qualifications at this Level

Education: Bachelor's degree in Communications, Public Relations, or equivalent is required.

Experience: Full-time on site, occasional remote work (role is not hybrid).

Knowledge, Skills, and Abilities: Strong writing skills, understanding and ability to interface with websites, social media tools and other technologies, understanding of internal communications principles.

Strong communication skills (written and verbal)

Trend analysis

Customer Service

Required Qualifications at this Level

Education: Bachelor's degree in Marketing, Journalism, Business or related field is required.

Experience: Two years of directly related experience is required.

Job Level: E3

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Communications & Media | Healthcare & Public Health | Marketing & Advertising

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